You will cover everything you need to know regarding AdWords and PPC from basic fundamentals to creating effective, well-structured campaigns that drive relevant traffic to your site. You will learn how to conduct keyword research, how to structure your campaign, how to write great ad copy, how to optimise your campaigns and how to effectively report the success of your AdWords campaigns.
Who’s it For?
This course is aimed at marketers who are new to Google AdWords and are looking to learn the fundamentals of this platform and how it can help your business achieve its goals.
Key Learning Outcomes
- Benefits of online advertising and AdWords
- What is AdWords and how it works
- Basics of AdWords
- Creating effective ads
- Choosing campaign types
- Make your ads seen
- Setting up your campaign
- Bid Strategies
- Adjusting bids
- Evaluating campaign performance