Google AdWords Training

Adlantic’s PPC experts can travel to your premises to provide custom hands on training or class based training.

Hands On PPC Training

1-2-1 or class based training

Google AdWords Training

Key Learning Outcomes

By the end of the one day training course you will understand how to:

  • set up and launch campaigns based on business goals
  • write compelling ad copy
  • use keyword match types
  • improve quality score
  • create ad extensions (sitelinks, calls, location, call out text, prices etc)
  • manage bidding strategies including adjusted bidding
  • link Google Analytics to track conversions
  • set up remarketing lists
  • review performance reports and optimise your campaigns

Google Ads (AdWords) is Google’s pay-per-click advertising platform, and a critical part of any search engine marketing plan. Gain control of your PPC campaigns today call 0845 004 0533.